Recently I came upon this article, on a really great
feminist blog (check it out, it’s legit).
This is just one example of so many messages young women are exposed to
when it comes to rape and sexual assault. Although the focus of this ad campaign isn’t overtly sexual, and is focused on alcohol use, this ad cannot be
ignored. I am not claiming to be the first person to take this stance on
messages surrounding rape, sexual assault, rape culture, and victim blaming,
but this is a hugely important issue that I feel deserves my (and evidently
your) attention.
First, when you see this ad it looks sexy: smooth, bare,
thin, effeminate legs with panties around the ankles… the image could just as
well be an ad to sell underpants.
Then you get to the text, the largest words printed read,
“She didn’t want to do it, but she couldn’t say no”.
FUCK THAT! REALLY?! …. that was my first reaction, anyway.
I can’t really imagine a person whose brain does not
immediately find this problematic, but since this has actually been made, there
must be people do not see the problems of this language. This message
immediately makes the viewer feel guilty because, most likely, they sexualized
the image shown before reading the text, then, it sends the message that it is
her fault; because she was drunk and “couldn’t say no” she is to blame for
being raped or sexually assaulted, as is insinuated by the ad.
Regardless of sobriety, the absence of a “no” NEVER implies “yes”.
EVER. If consent is ever a question, then you don’t have consent. I know that
these lines can be blurry, and that depending on the situation or the
relationship this may not seem as applicable. But really, in preventing rape
and sexual assault why not be on the safe side? Always get verbal consent. It
can be really sexy actually.
Also, this whole victim blaming tradition is getting old.
Being drunk, being unconscious (for any reason), being sexy, dressed well, or
flirtatious are NOT reasons that excuse rape or sexual assault. The only blame
for rape should be ON THE RAPIST. This seems like a simple enough idea, hold a
criminal accountable for the crime they committed, but the way sexual assault
prevention is taught is focused on managing women’s behavior and sexuality, as
they are the most common victims of sexual assault and rape.
I’m not saying that teaching women about the real dangers of
sexual assault and rape isn’t a respectable endeavor, but we need to be
teaching men not to rape, and teaching everyone about consent, sexual agency,
and consciousness concerning the messages we all receive about sex.
A lot of what is taught to women isn’t actually that
helpful, and is oftentimes contradictory. Women are taught not to dress too
provocatively, watch their drinks, stay with a group of friends, walk with
their keys between their fingers, carry mace, avoid dark alleys, the like.
Teachings like this imply that women will be attacked by strangers, when really
rape and sexual assault are most often perpetrated by acquaintances of the
victim, whether that be a friend from class, a relative, or a partner. What women
need to be taught is how to feel confident in their own sexual agency, to be
empowered, and to be reassured that sexual violence and rape are never the
fault of the victim. Women should not have to dress a certain way, act a
certain way, or carry protection to avoid blame for these attacks.
That may sound idealistic, but I think most would sympathize
that it’s a sad fact that it is more responsible to carry mace or always stay
in groups for women to avoid sexual assault. What does it mean for our society
that this reactionary approach to sexual assault has become so normalized that
it’s almost perpetuated as common sense: sexual assault will happen (to women)
so it’s the victims who need to stop it, discourage it, and if it keeps
happening well who is to blame? It must be these irresponsible, promiscuous
women… right?
Or maybe, and this might be crazy, we should be blaming
rapists and perpetrators of sexual assaults for their own actions against other
human beings? (I hope my sarcasm has translated across text and the
interweb). We live in a culture
that discourages sexual communication, male sensitivity, and asking for consent.
This is not an excuse.
In a seminar I attended that discussed men ending rape, as a
proactive, as opposed to reactive, form of education concerning sexual assault,
I learned that many college age men who were surveyed admitted to behaviors
that would legally qualify as sexual assault or rape, however they were unaware
these behaviors were problematic. This is a huge problem. The way we educate
everyone about sex needs to change; it needs to become more comprehensive and
to encourage consent as a positive thing. Women are conditioned to be
submissive, and men aggressive, and although I know that that is problematic
and overly general in itself, it is no less true.
Learning gender roles, sexual scripts, and acclimating to
rape culture are things that are pervasive in basically every sphere of a
person’s life, and they are difficult things to try to un-teach, but there need
to be more sources preaching a message of sexual agency, consent, and blaming
rapists for rape, while supporting survivors.